Founder Stories: What I Wish I Knew About Business Insurance Before Launching
Lessons from the front lines of starting a business, covering decision-making, resilience, and how to protect your team from day one.
Insurance is more than a box to check. It is a tool to support your growth. Whether you are scaling up or just getting started, strategic planning means thinking ahead about risks, resources, and revenue, not just scrambling to fix problems after they happen.
This guide shows you how to align your insurance strategy with your business goals.
Too often, insurance gets pushed to the last minute, after the lease is signed, the van is bought, or the first hire is made. Integrating insurance planning early can lead to:
Think of insurance as part of your go-to-market, operations, and growth strategy. A few key checkpoints to consider:
Map your milestones
As your business grows, each milestone brings new risks. Plan ahead for:
Audit before you grow
Review your policies regularly. Coverage that worked last year may fall short as your team, assets, or revenue expands.
A SaaS startup and a catering company will need very different insurance strategies. That is why planning should start with your specific risks, not someone else’s checklist.
Strategy is not about predicting the future, but preparing for it. The most resilient businesses do not just respond to risk. They plan for it.
At AETOS, we help founders put the right coverage in place, tailored to grow with your business.
Lessons from the front lines of starting a business, covering decision-making, resilience, and how to protect your team from day one.
Practical checklists and templates to help you move faster, stay organized, and make confident coverage decisions.
When team members drive their own vehicles for work, the risks aren’t always obvious. Here’s how to protect your business from unexpected costs and liability.
